THREAT
Advertising Campaign
 

"Makes KIDS look like an after-school special"
- Urb Magazine

"SCATHING"
- Revolution Magazine

"DEFIANT"
- Style Magazine

"NIHILISTIC"
- LI Press

"Fierce emotions have yielded a fervid film called THREAT. The film shows what adults portraying kids never seem to be able to portray: their complexity."
- Long Island Voice

"Visionary director Matt Pizzolo takes a harsh look at what it means to be a disaffected youth, showing that the promised land of opportunity and the American dream are relics of the past."
- McGill Daily

"Visceral and ferocious... a stunning piece of narrative chaos." - Rumour Machine

"A personal and surprisingly well-crafted debut. Its complex layers invite multiple viewings; and through a combination of its uniqueness and the cultural elements it exposes, it has the potential to achieve cult movie status in years to come."
- Entertainment Today

"Support the arts at their rawest, most street-entrenched level."
- Montreal Mirror

"Every generation has a powerful film that youths can identify to justify their rebellion and question the 'values' the older generation holds dear. THREAT is simply the voice of this generation's youth. It is easily one of the most important films of the decade."
- Earcandy

"Like a raw blast of visceral anger, THREAT explodes off the screen, eliciting comparisons to early Martin Scorsese, Abel Ferrara and Larry Clark. Pretty heady company and it's to Pizzolo's credit that when THREAT works, it's more than worthy of being mentioned in the same breath as those films. Undeniably compelling, Threat grabs you by the throat and holds tight for 90 minutes." - DVD Talk
"Genuinely unsettling, thrillingly chaotic, sickeningly violent...
Hear, see, never set foot in a multiplex ever again." -TERRORIZER Magazine

"Unapologetically brutal and surprisingly intelligent...
this film works on every conceivable level;
it holds court not only as a historical document of time and place,
but also as a window into the soul of American adolescence.
Great art should assail the status quo,
and that is what Pizzolo and Nisa’s film has skillfully accomplished." -Film Threat

TV Advertising

click image to watch Quicktime spot

MTV2
"Headbanger's Ball"

FUSE Channel
"Uranium"
&
"Steve's Untitled
Rock Show"

30 second spot

Print Advertising
2-PAGE SPREAD

Gothic Beauty

Circulation:
21,000

middle spread
2-PAGE SPREAD

Alternative Press

Circulation:
150,000

2 page spread
inside cover
2-PAGE SPREAD

Video Business

Industry Trade

cover & inside cover
Indie Film Guide
insert
Revolver

Circulation:
150,000

full page
Rue Morgue

Circulation:
70,000

full page
Outburn

Circulation:
60,000

full page
Chord

Circulation:
60,000

full page
Sirens Of Cinema

Circulation:
10,000

full page
Lollipop

Circulation:
30,000

back cover
Alternative Press

Circulation:
150,000

full page
middle of magazine
right hand side

opposite: Revelation
Records profile
Revolver

Circulation:
150,000

middle of magazine
left hand side

opposite:
Himsa feature
Rue Morgue

Circulation:
70,000

full page
Outburn

Circulation:
60,000

1/2 page
back of magazine
right hand side
right half of page
AMP

Circulation:
120,000

full page
2 versions
Revolver

Circulation:
150,000

1/2 page
back of magazine
right hand side
top half of page
Rue Morgue

Circulation:
70,000

full page
middle of magazine

opposite:
DVD reviews
Village Voice

Circulation:
250,000

1/6 page
LA Weekly
2x

Circulation:
210,000

1/6 page

Retail Advertising

Single-Title Display Rack
in flagship Tower Records
Lincoln Center location.



 


"Devastating." -TERRORIZER Magazine

"A beast that becomes a beauty, this musical creation carries substance, maintaining continuity with the film's concept of hope - to join diametrically opposed elements in harmony. Of the 15 mixes, some are truly wonders of electronic possibility." -OUTBURN Magazine

Special Retail
Promotions


Listening posts,
price & positioning,
endcap displays.